Improving “national brands”: Reputation for quality and export promotion strategies
نویسندگان
چکیده
منابع مشابه
Positioning Strategies for Existing Brands
This note illustrates a simple theoretical model in which rival brands compete in positioning strategies and prices. The model provides an interpretation of brand positioning in a familiar spatial model. The ability of firms to observe promotional choices of their rivals affords them higher price margins through differentiation. Finally a reaction function analysis suggests that when a rival po...
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INTRODUCTION National hospital discharge data system can play a critical role in community health assessment, disease surveillance, strategic planning, policymaking, service quality control, and research. Moreover, the quality of hospital discharge data affects the usefulness of the data and is one of the prerequisites for effective utilization of the data. Thus, the present study aimed to iden...
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ژورنال
عنوان ژورنال: Journal of International Economics
سال: 2015
ISSN: 0022-1996
DOI: 10.1016/j.jinteco.2014.12.013